SEO and SEA: Mapping the Tiles Industry

The data presented below is best suited for desktop use, partly due to the presence of interactive graphs.

SEO & SEA Google Market Analysis of the tiles

For the tiles industry, the Aspen Digital data team conducted a comprehensive analysis over a three-month period, comparing search results. This applied to both organic search results and paid text ads.

Want to see your market position in Google immediately? Click the button and see your own presence and position in the table for both organic and paid search results!

The top 5 most visible:

• The number 1 Ctm.co.za (also strong SEA presence) was in first place in this comparison in both June and August and has therefore remained stable;
• The number 2 Tileafrica.co.za (also in the SEA top 5) was stable in second place for both periods;
• The number 3 of June Topt.co.za (also strong SEA presence) still remained the same in August;
• The number 4 of June Italtile.co.za (also in the SEA top 5) is still in 4th place;
• Uniontiles.co.za (also in the SEA top 5) has entered the top 5 in fifth position.

The analysis and graphs are based on 559, important search terms within the tiles, which together represent an average monthly search volume of 398.630.

How was the market analyzed?

Google organic in June

Here you see the 25 websites with the most presence in this industry, based on organic results in Google on 2025-06-26. Only the top 20 results per search term were used to provide the most accurate picture possible and to identify companies actively working to become visible within this keyword category.

The ideal position is shown in the top right of the graph: this means your website is in the top 20 with many search terms and has achieved a good average ranking.

Google organic in August

This is the SEO market three months later compared to the first measurement. By analyzing the situation in August, you can see the medium-term SEO trend within your industry. Think of emerging players gaining market share or established names that are even more firmly established.

More importantly, you can also see how your organic presence and average position have developed compared to your competitors.

To make comparison easier and give you a clear overview, a percentage chart has been added. This shows you at a glance how the positions of different players in your industry have shifted. Whether it is the growth of new players, the consolidation of established names, or a decline, the chart clearly visualizes the trend per website.

Changes in the organic market in 3 months

Here too, the top right is most favorable: the number of search terms in the top 20 has increased with also a better average position. The bottom left is the least favorable, because with fewer search terms in the top 20, you also have a worse position.

In this chart, a positive percentage change in position means that your rankings have improved. Simply put: if you rise from position 2 to position 1, that means a +50% improvement.

Looking at the period (2025-06-26 and 2025-08-26), these are our findings:

Ad presence

In addition to analyzing the organic Google search results, the corresponding paid text ads were also examined. As you know, the first organic position in Google is the highest achievable, but that (unfortunately) does not necessarily mean your website is immediately visible to searchers.

For this reason, it is interesting to examine which companies are also active in SEA for the same search terms over the entire three-month period. This will give you an even more concrete picture of your visibility in Google for the tiles sector and allow you to identify your biggest competitors more clearly.

This is the top 5 advertisers over the period 2025-06-26 trough 2025-08-26:

The digital Tiles landscape

Not listed here or want to know your market position in more detail at the organic or advertising level? Contact us!

Short explanation of the table:

• The websites shown are the most prominent players in the market, based on the organic measurements of 2025-06-26 and 2025-08-26, or due to a strong SEA presence;
• The starting and ending positions refer to the average organic rankings based on the keyword tracking results for that day.
• Presence % is the percentage of organic search terms in the top 20 of the two daily measurements;
• The SEA position and presence are based on the entire 3 months and show the average SEA position and total presence expressed as a percentage.

The online tiles sector landscape has been thoroughly researched. By analyzing how often your brand and those of your competitors appear in search results (both paid and organic), you now have a picture of your position in the search engine market.

Perhaps you are performing better than you thought, meeting your expectations, or you have discovered that there is still significant room for growth.

Your market consists of diverse themes, each with unique challenges and opportunities, where both your organic and paid visibility can vary considerably.

Want to dig even deeper?

Discover your Google presence and rankings based on the themes/categories that are important to your website. This way, you will get an even clearer picture of the impact of your current search engine marketing efforts and where your online growth and opportunities lie.

How can we help you with this?

Every day, we create and save HTML snapshots of the Google search results page for the search terms that are relevant to you.

We not only analyze keywords extensively, but also delve deeply into the text ads, the titles of the organic results, video results, Google shopping, and other important elements present on the search results page.

This gives you a 360-degree overview of your online visibility and that of your competitors. With these detailed insights, you can take targeted actions to strengthen your industry position and generate more revenue and ROI from your visibility potential!