{"id":2774,"date":"2025-04-29T13:05:37","date_gmt":"2025-04-29T13:05:37","guid":{"rendered":"https:\/\/www.aspendigital.nl\/?post_type=groei-verhaal&p=2774"},"modified":"2025-07-31T11:14:40","modified_gmt":"2025-07-31T11:14:40","slug":"decorette","status":"publish","type":"groei-verhaal","link":"https:\/\/www.aspendigital.nl\/en\/successstories\/decorette\/","title":{"rendered":"Decorette: Growth in physical store visitors through optimal search strategy"},"content":{"rendered":"

[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=”” el_id=”over”]<\/p>\n

Over Decorette<\/strong><\/h2>\n

Since 2021, we have been working for Decorette. Decorette is an interior design shop, but not like your average furniture shop. At Decorette, you will mainly find interior products in the higher segment, and offering excellent service is part of its identity. This includes making customised products, but also providing interior advice.<\/p>\n

Decorette is all about experience, inspiration and service. Therefore, the focus is not on online sales, but on visits to Decorette shops, of which there are dozens, spread throughout the country.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=”” el_id=”uitdaging”]<\/p>\n

The challenge<\/strong><\/h2>\n

At Aspen Digital, we work a lot with webshops, but at Decorette we faced a different challenge. Our task was to raise the profile of local stores in the region and thus get more visitors to them. To achieve this result, we worked out a search strategy for Decorette that optimally combined SEO and SEA.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=”” el_id=”strategie”]<\/p>\n

The strategy<\/strong><\/h2>\n

To achieve the goal, both our SEA team and our SEO<\/a> team went to work, focusing on the local shop pages. By optimising these pages in terms of content and adding optimised pages for branches that did not yet have their own page, our senior specialists laid a foundation for the optimal findability of each individual physical store.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Because Aspen Digital has its own publishing network of 300,000 placement opportunities, we were able to apply a targeted linkbuilding strategy<\/a> on the shop pages. With this, we ensured optimal local findability and high positions on general terms combined with locations, such as \u201cwoonwinkel Aalsmeer\u201d (home furnishing shop Aalsmeer), \u201cverfwinkel Utrecht\u201d (paint shop Utrecht) or \u201craamdecoratie Bilthoven\u201d (window decoration Bilthoven).[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhc3BlbnRlY2hub2xvZ2llcy5ubCUyRnJlcG9ydHMlMkZhc3BlbmRpZ2l0YWwtc2l0ZSUyRmNhc2VzJTJGZGVjb3JldHRlJTJGZGVjb3JldHRlX2xva2FhbF92ZXJrZWVyX2NoYXJ0X2NvbXBhY3RfZW4uaHRtbCUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyJTNBMHB4JTNCJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjIzNTBweCUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Chart 1: The cumulative growth in organic traffic of all local shopping pages on Decorette’s website. It can be seen that local traffic grew from 1,600 to 4,500 in one year; a 181% growth.<\/em>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Local pages were also central to our strategy for SEA<\/a>. Through careful deployment of local campaigns, we ensure that users with their search intent are directed to the correct and nearest Decorette shop. Among other things, we targeted internet users with search terms combining \u2018home shop\u2019 with a place name. In addition, local targeting was used, allowing us to focus even more specifically on the target group.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=”” el_id=”resultaten”]<\/p>\n

The results<\/strong><\/h2>\n

The local SEA ads increased page visits to the shop pages and to the website as a whole. In addition, the deployment of this ROPO strategy realised an optimal contribution to the number of shop visits and the average order value, figures that can be concretely measured in Google Ads.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhc3BlbnRlY2hub2xvZ2llcy5ubCUyRnJlcG9ydHMlMkZhc3BlbmRpZ2l0YWwtc2l0ZSUyRmNhc2VzJTJGZGVjb3JldHRlJTJGZGVjb3JldHRlX3NlYV9jaGFydF9lbi5odG1sJTIyJTIwc3R5bGUlM0QlMjJib3JkZXIlM0EwcHglM0IlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMjQzMHB4JTIyJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Chart 2: The growth in clicks and CTR of Decorette’s local store pages. It can be seen that thanks to implementing an optimised Google Ads strategy in May 2024 for the regions with a Decorette store, much more relevant traffic was sent to the store pages.<\/em>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Similar growth can be seen through our SEO strategy . This ensured higher positions for the store pages. More and more number-1 positions were gained. This in turn drove more page visits through organic search results (an increase in sessions of over 58% in a year and almost 40% more visitors) and more appointments per store location.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Looking at the overall figures, for both organic and ads, you can see the impact of the strategy even more clearly. Overall, the number of sessions on the website increased by almost 150% and the number of new visitors by almost 125%. Much of this was for the store pages. The combination of the SEO and SEA strategies is therefore very successful.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Would you also like to get more visitors to your physical shop or store using your website and maximise the ROPO effect? Or would you simply like to become more visible in the search engine? Then get in touch with us<\/a> and we will be happy to talk to you![\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column]\r\n

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This team has helped Decorette to the top!<\/strong><\/h2>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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Toegewijde SEA-specialist met focus op paid search en expertise in Channable, gedreven om in te spelen op de behoeften van de doelgroep. Combineert strategisch inzicht met sterke klantrelaties en gaat graag aan de slag met uitdagende vraagstukken<\/p>\r\n

Lees meer<\/p> <\/a>\r\n

Hegy Stafleu<\/p>\r\n

PPC-specialist<\/p>\r\n <\/div>\r\n

\r\n \r\n \r\n \r\n \r\n <\/svg>\r\n \"Team\r\n

SEO Specialist met focus op lange-termijnstrategie\u00ebn, technische optimalisaties en website-migraties. Werkt nauw samen met collega\u2019s om impactvolle SEO-oplossingen te implementeren en resultaten blijvend te versterken<\/p>\r\n

Lees meer<\/p> <\/a>\r\n

Bart Rinsma<\/p>\r\n

SEO-specialist<\/p>\r\n <\/div>\r\n

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Gesponsord: Enthousiaste PPC Lead die ervoor zorgt dat jij als eerste resultaat zichtbaar bent binnen Google. Combineert technische expertise met een creatieve aanpak om SEA-campagnes naadloos te laten aansluiten op bredere marketingdoelen<\/p>\r\n

Lees meer<\/p> <\/a>\r\n

Bart Hilferink<\/p>\r\n

Lead PPC<\/p>\r\n <\/div>\r\n

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Allround content specialist met een achtergrond in SEA, die data-gedreven inzichten en brede kennis inzet voor het cre\u00ebren van diepgaande content. Schrijft graag over uiteenlopende onderwerpen en verrijkt elke tekst met uitgebreide algemene kennis en analytische precisie<\/p>\r\n

Lees meer<\/p> <\/a>\r\n

Levon Linnebank<\/p>\r\n

Contentspecialist<\/p>\r\n <\/div>\r\n

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Managing Partner met verantwoordelijkheid voor de internationale expansie en strategische partnernetwerken. Combineert meer dan tien jaar ervaring met een scherp oog voor kansen om duurzame groei en samenwerking voor Aspen Digital te realiseren<\/p>\r\n

Lees meer<\/p> <\/a>\r\n

Jeroen Meijer<\/p>\r\n

Managing Partner<\/p>\r\n <\/div>\r\n

\r\n \r\n \r\n \r\n \r\n <\/svg>\r\n \"Team\r\n

Head of Strategy met diepgaande marketing- en SEO-expertise, gespecialiseerd in het ontwikkelen van strategie\u00ebn die klanten naar maximale online zichtbaarheid leiden. Combineert strategisch inzicht met scherpte voor kansen om duurzame resultaten te realiseren<\/p>\r\n

Lees meer<\/p> <\/a>\r\n

Roger Hulsen<\/p>\r\n

Head of Strategy<\/p>\r\n <\/div>\r\n

\r\n \r\n \r\n \r\n \r\n <\/svg>\r\n \"Team\r\n

Allround SEO-specialist, gespecialiseerd in contentanalyses, E-E-A-T-adviezen en concurrentieanalyses. Combineert een scherp oog voor detail met een passie voor diepgaande content en strategisch denkwerk, altijd met een nauwkeurige aanpak<\/p>\r\n

Lees meer<\/p> <\/a>\r\n

Anique Schoot<\/p>\r\n

SEO-specialist<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]\n\n\n\n

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UNCOVER YOUR VISIBILITY POTENTIAL<\/strong> NOW!<\/h2>\n
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