{"id":1839,"date":"2024-06-03T07:05:26","date_gmt":"2024-06-03T07:05:26","guid":{"rendered":"https:\/\/www.aspendigital.nl\/content\/"},"modified":"2024-11-04T16:58:55","modified_gmt":"2024-11-04T16:58:55","slug":"content","status":"publish","type":"page","link":"https:\/\/www.aspendigital.nl\/en\/expertises\/content\/","title":{"rendered":"Content"},"content":{"rendered":"

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Content<\/strong><\/h1>\n

High-quality copy based on unique insights, written to convince your visitors.<\/strong><\/p>\n\r\n

\r\n \r\n Request a content analysis<\/span>\r\n \r\n \r\n <\/svg>\r\n <\/a> \r\n \r\n Let Aspen take care of your content<\/span>\r\n \r\n \r\n <\/svg>\r\n <\/a><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>[\/vc_column][\/vc_row][vc_row][vc_column]\r\n
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ASK YOURSELF<\/strong> THIS:<\/h2>\n <\/div>\r\n <\/div>\r\n
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Are you the expert in your market?<\/p>\r\n \r\n \r\n \r\n <\/svg>\r\n <\/div>\r\n

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Become a better expert than your competitors and make sure Google and your users see you that way too, through website content, optimized based on market data.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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How good is your content?<\/p>\r\n \r\n \r\n \r\n <\/svg>\r\n <\/div>\r\n

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Do you decide this yourself based on a gut feeling or is your content actually optimized based on market and competition data? Make sure that you are not only ahead of the market with your products or services, but also with your content.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Are you not achieving high positions in Google, even though your website is technically sound?<\/p>\r\n \r\n \r\n \r\n <\/svg>\r\n <\/div>\r\n

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High chance that your content does not meet the needs of the user and the search engine. We will show you what steps need to be taken.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Is the click-through rate on your most important pages too low?<\/p>\r\n \r\n \r\n \r\n <\/svg>\r\n <\/div>\r\n

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With activating and motivating content you encourage your users to convert. Provide the right message at the right time.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Is your CPC too high?<\/p>\r\n \r\n \r\n \r\n <\/svg>\r\n <\/div>\r\n

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Avoid paying unnecessary amounts of money on ads and improve your quality score with relevant content.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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DO YOUR CUSTOMERS SEE THAT YOU ARE THE EXPERT?<\/strong><\/h2>\n

Our content is not created out of thin air. After years of experience, we know the tricks of the trade. A strong foundation, a converting text, or completely in-depth? Our focus is always on quality: future-proof content, whatever goals you set.<\/strong><\/p>\n

Our endless collection of data has taught us what works \u2013 and what doesn\u2019t. With unique analyses, we extract valuable information about your users from our data, and we carefully translate this into the texts for your website.<\/p>\n

The data also enables us to report specifically on the measurable effects of the content, tailored to your wishes and growth goals.<\/p>\n\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n <\/section>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1718026216099{background-color: rgba(22,23,52,0.03) !important;*background-color: rgb(22,23,52) !important;}”][vc_column]

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CUSTOM<\/strong> CONTENT SOLUTIONS<\/h2>\n

Powerful content is the basis for good visibility and the customer journey of your target group.<\/strong><\/p>\n

But perhaps you lack the inspiration, time or data driven insights that take your content to the next level. You may understand the value of texts that offer added value to your target group, but you also know that it takes time and effort to strike the right chord.<\/p>\n

Sound familiar? Our specialists offer the data driven support you need. Whether you are looking for copy-paste-ready content or concrete advice based on search interest, market insights and your competition.<\/p>\n\r\n <\/div>\r\n

\r\n \r\n \r\n Brainstorm with a content specialist<\/span>\r\n \r\n \r\n <\/svg>\r\n <\/a>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n <\/section>[\/vc_column][\/vc_row][vc_row][vc_column]
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YOUR EXPERTISE, OUR INSIGHTS, YOUR STORY<\/strong><\/h2>\n

You know your audience like no other, so in collaboration with you we create the tone of voice that hooks and convinces them. Our content specialists work closely with the SEA and SEO specialists to ensure that every text also has a clear place in the bigger picture.<\/strong><\/p>\n

Before we start writing, we conduct thorough research into the keywords that your audience uses, into your industry, the relevant competition and valuable information. We use these insights to write a catchy text, which not only convinces Google of your place at the top, but also your audience.<\/p>\n\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n <\/section>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1718026249365{background-color: rgba(22,23,52,0.03) !important;*background-color: rgb(22,23,52) !important;}”][vc_column]\r\n

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Our winning ways<\/strong><\/h2>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n
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The first step is to understand your business and objectives.<\/p>\r\n

Together, we look at how we can provide you with the best content support and we immerse ourselves in your company, your online market and your competition.<\/p>\r\n <\/div>\r\n

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Content is part of a larger whole.<\/p>\r\n

Together with you, our SEO and SEA specialists will use all input to map out a clear content strategy, including a roadmap. Thanks to a content planning, you will know which texts to expect each month.<\/p>\r\n <\/div>\r\n

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Are we supplying ready-to-paste content? This is where the writing process begins.<\/p>\r\n

Research, writing, editing and refining, until every text is fully data driven and to your liking. Are we providing content advice and analysis, too? You can expect crystal-clear content briefings from us based on the valuable insights from our (market) data, with which you can optimize your own texts.<\/p>\r\n <\/div>\r\n

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What effect have the new texts caused?<\/p>\r\n

We map this out transparently for you through a content report with the KPIs that you consider important.<\/p>\r\n <\/div>\r\n

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Evaluation and analysis<\/p>\r\n

In the background, we continuously evaluate whether the current strategy is on track and, in consultation with you, we adjust it where necessary.<\/p>\r\n <\/div>\r\n

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UNCOVER YOUR VISIBILITY POTENTIAL<\/strong> NOW!<\/h2>\n
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[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1718026216099{background-color: rgba(22,23,52,0.03) !important;*background-color: rgb(22,23,52) !important;}”][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1718026249365{background-color: rgba(22,23,52,0.03) !important;*background-color: rgb(22,23,52) !important;}”][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1782,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1839","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aspendigital.nl\/en\/wp-json\/wp\/v2\/pages\/1839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aspendigital.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.aspendigital.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.aspendigital.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aspendigital.nl\/en\/wp-json\/wp\/v2\/comments?post=1839"}],"version-history":[{"count":7,"href":"https:\/\/www.aspendigital.nl\/en\/wp-json\/wp\/v2\/pages\/1839\/revisions"}],"predecessor-version":[{"id":2317,"href":"https:\/\/www.aspendigital.nl\/en\/wp-json\/wp\/v2\/pages\/1839\/revisions\/2317"}],"up":[{"embeddable":true,"href":"https:\/\/www.aspendigital.nl\/en\/wp-json\/wp\/v2\/pages\/1782"}],"wp:attachment":[{"href":"https:\/\/www.aspendigital.nl\/en\/wp-json\/wp\/v2\/media?parent=1839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}