Ensure your visibility within AI with powerful tooling and big data.
The way people search online is changing rapidly. Thanks to generative AI (Google AI Overviews and LLMs such as ChatGPT), the focus is shifting from traditional search results to AI-driven answers and overviews. With AI optimisation, we ensure that your brand remains visible and relevant in these new search environments. So that your target group can easily find their way to your product or service.
You rely on a lot of informational traffic
From a commercial point of view, it may not be desirable, but it also offers opportunities. We make sure you are not only found through traditional search results, but are also prominent in AI-driven answers. That way, you maintain and increase your organic reach, even when AI changes search behaviour.
You have no idea how to become visible within the LLMs and Google AIO
Our specialists analyse how your brand is currently performing in LLMs and Google's AI Overviews and map out exactly what steps are needed for maximum visibility.
You don't know which competitors are working on AI and whether you are behind
With our market and competition scans, you can see exactly who is already claiming AI positions and where you are missing opportunities. That way you can make targeted adjustments, or even better: stay ahead of competitors.
You wish to boost your brand authority
We strengthen your brand position in LLMs by strategically optimising content and building authority. This will help you get picked up faster as a trusted source by LLMs and Google.
You want to future-proof your business and know that betting on AIO and LLMs is important for this
We help you take the right steps now, so that your brand remains visible and relevant in the years to come. GEO is not an experiment, but a proven strategy for sustainable online growth.
AI is not a trend, but a fundamental shift.
AI is being used on a massive scale worldwide to speed up processes, increase insights and better understand customer behaviour. Not only companies, but also consumers are eagerly making use of it. Search engines are also changing: Google rolled out AI Overviews in early 2025, which means that users no longer have to click to get their answer.
Those who do not respond to this development now will soon be left behind. GEO (Generative Engine Optimisation) is closely linked to SEO (Search Engine Optimisation), a field in which we have more than 20 years of experience and know our way around flawlessly. GEO at Aspen Digital not only ensures that your brand is found in traditional search results, but also gives it a prominent place in AI-driven search keywords.
Effective GEO starts with insight.
At Aspen Digital, we are capable of performing in-depth analysis of key LLMs (such as Gemini, ChatGPT and Claude) and Google AI Overviews. In doing so, we use our self-developed tooling. Among other things, this allows us to map the following:
With these insights, we develop a well-founded, data-based strategy that optimally positions your website for AI visibility.
1. Thanks to our custom tooling and own collected data, we make things visible that the rest simply cannot see.
2. We possess our own link and brand-building network that allows us to maximise your AI visibility in-house.
3. As GEO and SEO experts with 20 years of experience, we flawlessly navigate you through any online development, including the age of AI.
GEO is not a one-off optimisation. It is a continuous process in which we periodically measure, adjust and improve. With fixed analyses and reports, we show what our actions deliver. Additionally, we do not stop at visibility in AI: we continue to tackle growth in organic traffic and conversions until it’s profitable for you.
We make the impact tangible with clear KPIs, such as:
Our data and your growth: it starts with an AI quickscan. Interested?
1
We start with a thorough analysis of your current visibility in AI, including a competitive analysis. This is how we lay the foundations for strategic choices.
2
We make sure your website is technically ready for AI, as well as develop AI-optimised content that matches query patterns that AI systems lean on.
3
Strong brands get more visibility in AI answers. We strengthen your online brand so that you are recognised as a trusted source.
4
We are not done after the first upward trend. We analyse, evaluate, and adjust until you notice the conversions.
Our GEO approach does not exist in isolation. We believe that real growth occurs when all strategies of organic growth (SEO, content, and linkbuilding) reinforce each other. By linking data from GEO to our broader organic strategy, we bring together local visibility, brand authority and search engine performance in one integrated approach. The result? Maximum organic impact and measurable revenue growth.
What you get
Clear overview of your current position in AI
Explanation of the issues and opportunities
Some concrete action points aimed at quick wins
Meeting of only 15 minutes with a specialist
Better info, better insights
To share the report with you, please leave your contact details in the form. Want to tell us more about your business, target group and your focus? We will be able to give you even better insights into the opportunities ahead!
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GEO stands for Generative Engine Optimization. It is the strategy for making your brand findable and relevant within AI search environments such as Google AI Overviews and ChatGPT.
Definitely. Especially in B2B markets, GEO offers huge opportunities, as decision-makers are increasingly using AI tools for research and information. With a smart strategy, you can ensure that your brand is directly visible there, in order to capture leads directly in the orientation phase.
We can often measure the first visibility effects within a few weeks. Structural growth usually follows within a few months.
No. Often, targeted technical improvements, smart content adjustments and clear branding are enough to make an impact. We tackle what is needed: efficiently and result-oriented.
Then you run the risk of losing ground to competitors who do have visibility in AI answers, both on brand awareness, and conversions. In short: GEO is not a nice-to-have, but a strategic must.
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